Rooted in the Barooah family’s Aideobari Tea Estate (est. 1897), Rujani Tea is the fourth generation’s answer to a simple question: why should the world taste Assam only as a commodity CTC? Launched in 2013, the brand hand-crafts orthodox black, white and green styles—Tippy Reserve, Gold and Whole Leaf—on site, then ships them directly from the estate’s own drying lofts to drinkers in 25 countries. Transparent farm-to-cup logistics, Rainforest Alliance certification and a home-grown replanting programme keep the century-old bushes healthy for the next generation.