Operates as XEN Matcha, a Black-owned brand founded by brothers Xori and Xion Johnson. Specializes in ceremonial-grade matcha sourced from Japanese farms, stone-ground for premium quality. Their Xen Uji Matcha won Silver at the 2022 Golden Leaf Awards. The brand combines mindfulness with luxury, offering pop-up cafes in Atlanta featuring matcha lattes and lavender lemonade